Looking for the best email marketing services?
Email marketing is still one of the best ways to grow your business. It’s both affordable and effective. And you can create automated campaigns that sell even the most “boring” product like hot cakes.
But there are SO many email marketing services out there. Which one’s the best for you? Before you buy a service, you have to know if they’re worth your time and money. Are they easy to use? What kind of campaigns can you create? How much does it cost? Is it a proven product?
We went through a bunch of services to answer these questions so that you don’t have to.
In this article, we’re going to shortlist some of the best email marketing services in the world. Then, we’re going to give our absolute favorite.
听起来不错？让我们开始吧。
Why Choosing The Best Email Marketing Service is Important
Email marketing is easy to manage, gives you full control over marketing, and allows you to establish direct contact with your customers. While this is really great, there’s also a lot riding on each email you send. A lot of your success with email marketing depends entirely on your email marketing software because they ensure that your emails get delivered.
In short: You could end up paying a lot more money for fewer features and terrible email deliverability rates.
If you’re not 100% convinced about email marketing yet, you should check out our article on push notifications vs email marketing statistics.
What to Look for in a Good Email Marketing Tool
There are so many email marketing tools and services out there. So, how did we get to this specific list of plugins? What qualifies as one of the best email marketing services?
我们选择此列表的依据是：
- 易用性： 该解决方案是否对初学者友好，还是需要一些先前的知识和专业知识？
- 欢迎序列： 您是否可以使用该插件创建自动化的 欢迎消息 序列？
- Web Triggers: Can you trigger autoresponders from events such as form submission, popup click-throughs, or abandoned carts?
- Audience Segmentation: Can you segment your customers into smaller lists for more targeted marketing?
- 警报： 您可以安排消息通知订阅者有关新产品、 降价和 补货警报吗？
- 个性化： 您可以使用高级设置和 属性来个性化消息吗？
- 特别优惠： 您可以自动发送特别优惠，例如生日礼物和周年纪念礼物吗？
- A/B 测试： 您可以 拆分测试不同版本的消息以提高转化率吗？
- 跟进： 您可以根据他们与先前电子邮件的互动方式创建自定义工作流程吗？
- 分析： 您是否有一个内置的 分析仪表板来跟踪您活动的表现？
Most importantly, a good email service provider ensures that your email marketing campaign does not end up in the spam folder. If your WordPress email autoresponders are ending up in spam folders, you should also check out how to configure WordPress SMTP.
The Best Email Marketing Services in 2023
Now that we know why you should get one of the best email marketing services instead of some random, cheap service, it’s time to check out the list. We’re going to dive into the best email services in the market based on our research. And then, we’ll tell you our top recommendation.
让我们开始吧。
#1. Constant Contact
Constant Contact 是设置业务自动回复器的最佳电子邮件营销服务。它非常易于使用，并提供大量自动化功能来改进您的电子邮件营销活动。
以下是 Constant Contact 成为设置电子邮件营销活动的绝佳选择的原因：
- 易于使用的拖放式构建器，用于创建电子邮件
- 数百个预先设计的电子邮件模板
- 欢迎消息、生日优惠和废弃购物车自动回复器
- 列表构建工具和注册表单，用于增长您的受众
- 拆分测试，用于定向电子邮件
- 与 CRM 和第三方服务集成
- 通过实时聊天和电话提供出色的支持
更不用说，Constant Contact 还有一个适用于 WordPress 的表单插件，可用于潜在客户开发。您还可以通过自动回复来培养和转化您的潜在客户。
#2. Drip
Drip is a top-tier email marketing platform for eCommerce businesses that are looking to scale. Drip is not the email automation service we recommend if you’re just starting out. Most of the advanced features are seriously powerful, including tagging and dynamic segmentation. And if you’re ready to turn your email list into a money-making machine, then you should get Drip.
您将获得用于客户获取、参与和保留的内置工具。因此，它非常适合最复杂的销售流程。
以下是 Drip 提供的主要功能概览：
- Visual email editor and workflow builder
- 欢迎电子邮件系列和其他滴灌式营销活动
- 自定义订阅表单
- 购买后电子邮件自动化
- 用于电子邮件优化的 A/B 测试
#3. SendinBlue
SendinBlue is also one of the best email services. You can use SendinBlue to send automated emails and SMS campaigns alike.
You can easily create triggers for your autoresponders, such as welcome messages, cart abandonment recovery messages, price drop alerts, and more! Here’s a quick overview of why SendinBlue is a top choice on this list:
- 用户友好的电子邮件编辑器
- 创建登陆页面的选项
- 短信营销和实时聊天功能
- 在您的网站上集成电子邮件列表选择加入表单
- 针对目标联系人的自动电子邮件
- 社交媒体集成
#4. MailPoet
MailPoet is a simple but powerful email marketing service that helps you send automated emails from your WordPress site. It also handles email deliverability issues in WordPress.
You can use MailPoet to send email newsletters or create autoresponders for blogs and online stores. At the same time, you can use it as a WordPress SMTP plugin.
The great thing about MailPoet is that it also has very powerful WooCommerce integrations. So, you can send targeted and automated emails such as cart abandonment emails and browse abandonment emails right out of the box.
Here’s what makes MailPoet one of the best email services for WordPress:
- 拖放式电子邮件构建器
- 内置列表管理和细分
- 高电子邮件送达率和打开率
- 自动删除不活跃联系人
#5. ConvertKit
ConvertKit is another of the best WordPress email marketing services. It comes with top-tier email marketing features for creators and bloggers. The plugin works seamlessly with WooCommerce and Easy Digital Downloads.
您可以通过为电子邮件营销活动创建自定义触发器和工作流来自动化您的营销渠道。但最重要的是，ConvertKit可帮助您为所有客户创建个性化体验。
我们认为它非常酷，因为它具有：
- 易于使用的界面和电子邮件构建器
- 强大的电子邮件和销售渠道
- 细分和定位规则
- 自动化工作流构建器
- 与营销服务集成
ConvertKit唯一令人望而却步的是其免费版本的功能有限。但付费计划功能非常强大。
#6. MailerLite
MailerLite 是一款功能强大的电子邮件营销工具，适用于博主和小型企业。它提供了大量的电子邮件营销和自动化功能，可帮助您发展业务。
MailerLite also comes with a powerful landing page builder and a website builder. You can also create triggered email campaigns right from the instant a new email address enters your list. And if you’re selling digital products, you can also use MailerLite’s payment options. Check out some of the top highlights of the software suite:
- 高级工作流构建器，用于自动化电子邮件营销活动
- 细分和标记功能
- 高转化率的订阅表单
- 统计和报告仪表板
- A/B 测试，以了解哪封电子邮件效果更好
- 无缝的 WooCommerce 和 WordPress 集成
#7. Aweber
AWeber is a popular email marketing service provider. It’s also one of the best autoresponder plugins for WordPress.
AWeber 之所以如此特别，在于其灵活性。其功能旨在支持各种处于不同增长阶段的企业。免费版本非常适合刚接触电子邮件营销的任何人。免费版本没有太多自动化选项。但您可以发送 RSS 电子邮件。您还可以获得一个出色的拖放式电子邮件构建器，其中包含大量预设计的模板。
此外，如果您使用 Canva 设计电子邮件，AWeber 提供集成功能，允许您导入该设计。
You can also create landing pages, push notifications, and forms with AWeber. And if you’re selling a product, it has powerful eCommerce integrations as well.
以下是主要功能概览：
- 专业外观的电子邮件模板
- 个性化电子邮件的选项
- 自动电子邮件营销活动，用于恢复被放弃的购物车和追加销售产品
- 电子商务自动回复器
- 登陆页面构建器
- Advanced reporting to track click through rate, opens, and sales
Which of the Best Email Marketing Services is Right for You?
It’s time for us to declare which of these best email marketing services is the perfect fit for you.
毫无疑问，对于高增长型企业来说，最好的服务是 Constant Contact。它拥有您所需的所有功能，提供灵活的定价，并且非常易于使用。您还可以从分析仪表板直接关注最重要的指标，以发展您的业务。
Our recommendation is also to diversify your autoresponders. By diversifying, you can grow even faster, and your business doesn’t rely on a single channel. If you’re also looking to diversify and get started with push notifications, you should use PushEngage.
推送通知是强大的营销工具，可以帮助您获得重复流量、参与度和销售。如果您是推送通知的新手，请查看这些精彩资源：
如果您还没有，请立即开始使用 PushEngage，迈向新高度！
