Looking for simple product recommendation strategies to grow your profits by cross-selling?
Cross-selling is not the easiest of things to do. But if you can do it right, you can make an absolute killing using automated campaigns that sell on repeat. Product recommendations is how even giants like Amazon make huge profits.
But how do you do it? What kind of software do you need? What kind of campaigns do you need? Do you need a huge budget? Or a developer?
The real answer is that cross-selling is simpler than it sounds.
In this article, we’re going to list out product recommendation strategies that you can use with zero hassle.
Why Use Product Recommendation Strategies?
Product recommendation strategies are used by businesses and online shops to make shopping better and easier for you. They do this by suggesting products that you might like based on what you’ve bought before or what you’ve shown interest in.
Here’s why you should use these strategies:
- They want to make your shopping experience more personal and enjoyable. By suggesting products that match your interests and past purchases, they hope to make you feel special and valued as a customer.
- When they show you products that you might be interested in, you’re more likely to buy them. So, it helps them sell more stuff and stay in business.
- They can also suggest related products that go well with what you’re looking at. For example, if you’re buying a laptop, they might recommend a laptop bag or some cool accessories to go with it.
- By using data and technology to understand what you like, they can offer better suggestions. This data helps them learn about customer trends and improve their services.
- When they show you things you’re interested in, you’re more likely to stick around and keep using their website or app. That’s why they want to engage you with these helpful recommendations.
- It’s a way for them to stand out from other businesses. If they offer great personalized suggestions, you’ll probably prefer to shop with them over other places.
These recommendations can save you time and effort. Instead of scrolling through tons of products, they narrow down your options to things you’re likely to love. When you feel understood and find what you need easily, you’re more likely to trust the website or shop and become a loyal customer.
By suggesting products that you might buy, you can increase their chances of making sales. In technical terms, you increase your Average Order Value (AOV) to get more money out of each conversion.
Best Product Recommendation Strategies for Small Businesses
Now that we understand a little bit about why you should have a product recommendation strategy for your business, let’s check out some popular strategies that you can use today.
#1. Recommend Bestsellers to Existing Customers
One of the easiest ways to cross-sell or upsell a product is to highlight how many other customers have bought it. A cool way to showcase your sales is to use a sales popup.
We recommend using TrustPulse to recommend bestsellers on your site.
TrustPulse is the best social proof plugin for WordPress that you can add to any site. It creates social proof popups that help increase site conversions instantly. TrustPulse is fantastic for generating quick interest in your content and products.
One of the most beautiful things about TrustPulse is that you can retarget visitors by the pages they visit. It’s a very simple behvioral segmentation software that does retargeting without having to save any segments. So, you get the benefits of behavioral segmentation without the segment management hassles.
You can use TrustPulse to:
- Boost email signups
- Increase affiliate link clicks
- Generate webinar registrations
- Increase pageviews
- Collect testimonials and reviews
- Get more survey participation
And so much more!
If you’re creating campaigns for different types of actions, you’re going to need different types of campaigns. We wrote a full review of TrustPulse. You should check that out for a full list of features. And it’s a really great way to grow your business with very little effort.
#2. Recommending Trending Products
Another epic way to get quick sales is to recommend trending products on your store. You have bestsellers and then, you have products that could be bestsellers in the future.
In this situation, we recommend redirecting your visitors to trending products using a popup like this one:
If you haven’t noticed, it’s a beautiful template by OptinMonster that you can use for all kinds of products.
OptinMonster is one of the pioneers in WordPress popups. They practically changed the way in which email lead generation works in the marketing industry. It’s also one of the best behavioral segmentation software in the market. It’s also one of the best WordPress conversion toolkits in the world.
OptinMonster has pretty much everything you need to start, grow, and scale your email lead generation process. You can also integrate OptinMonster with an email marketing service to recover lost sales.
Here’s a quick rundown of what you can do using the toolkit:
- Grow your email list smoothly for remarketing
- Convert first-time visitors into regular readers
- Reduce cart abandonment and browse abandonment rates
- Create limited-time offers with actual countdown timers
- Increase eBook downloads and digital product sales
- Create a funnel for live events
- Improve site engagement using gamified popups
- Redirect your traffic to pages and posts that make you money
- Create a list of genuine leads and remove fake emails using two-step opt-ins
We wrote a review of OptinMonster. So, if you’d like to check out the features in more detail, go ahead and check it out. And if you’re sending push campaigns, you should also check out this guide to collecting push subscribers using a popup.
#3. Create a Welcome Offer to Get Repeat Purchases
A website welcome campaign is a perfect way to re-engage with your audience without being intrusive. Your subscribers will WANT a way to confirm that they’re really subscribed to your emails and push notifications.
The best part is that this is the perfect time to upsell or cross-sell your products with a discount code or some other welcome offer.
We recommend using welcome push notifications to get some quick sales on repeat.
Push campaigns are a powerful way to connect with your customers in real-time. By delivering personalized messages that are tailored to their interests and behavior, you can engage with them on autopilot.
Before you create a welcome push notification campaign, you need to select a push notification service. A push notification service is a software that allows you to create push campaigns without any coding.
We recommend using PushEngage.
PushEngage is the #1 push notifications plugin in the world.
Push notifications help you grow your website traffic and engagement on autopilot. And if you’re running an online store, PushEngage also helps you grow your sales by helping you create automated eCommerce push notifications.
You can get started for free, but if you’re serious about growing your business, you should buy a paid plan. Also, before buying any push notification service, you should check out this guide to push notification costs.
Here’s a quick glance at what you get with PushEngage:
- High-converting automated campaigns
- Multiple targeting and campaign scheduling options
- Goal tracking and advanced analytics
- Smart A/B testing
- A Dedicated Success Manager
You’ll see that PushEngage is hands down the best bet if you want to build traffic, engagement, and sales for your business. And if you’re on a budget, you can always get a little bit creative with your push notifications.
NOTE: If you’re running a WordPress site, you should install and activate the PushEngage WordPress plugin.
#4. Nudge Push Subscribers To Become Newsletter Subscribers
Using push notifications doesn’t mean that your email marketing becomes obsolete.
In fact, you can use push notifications to get email opt-ins directly. Most automated email campaigns are based on list opt-in links. So, you can directly send opt-in links using push notifications.
Here’s a great example of this idea by Hearst:
If you click on ‘Subscribe,’ you get subscribed to their email newsletter. And if you like this idea, you should check out this list of epic push notification examples that you can steal right now.
And then, you can use email marketing to send outstanding campaigns to win a lot of sales every week. One cool way to do it is to send browse abandonment emails like this one:
You can also send browse abandonment push campaigns like this one:
But of course, if you’re not running an eCommerce business, then building an email list is super important to promote merch, paid subscriptions, YouTube videos and streams, and send affiliate offers. And that’s on top of your browse abandonment campaigns.
#5. Send Content Recommendations
You can segment subscribers using URLs browsed to send personalized content recommendations.
Segmenting users means grouping subscribers together by their interest. With PushEngage, you can dynamically segment your subscribers and send them content that’s highly relevant to their interests.
For instance, you can automatically create a sales segment to send offers to subscribers who checked out your product pages. Again, push notifications can be a really great way to create segments for customers and readers. This way, you can schedule weekly sales for your brand.
Or, you can even send recommended content to specific segments to get more people interested in your other products or even a premium offering hidden behind a paywall.
And then create a separate lead nurturing segment for subscribers browsing your blog content.
#6. Recommend Related Products
You can club together people from different segments to create an audience group. And then, you can send product recommendations based on interests. In simple words, you can recommend related products.
One cool example is when you buy an anime figurine on Amazon, they show you more figurines from the same show. They might even try to sell you the graphic novels for the show as well.
And all you have to do is find the right products to promote for an audience group and send a push campaign.
But what if you’re not running an eCommerce site?
For many news sites and publishers, ad revenue from traffic is the primary source of revenue. If that’s you, reactivating your dormant subscribers can generate a lot of extra revenue in a very short time. And if you recommend related content, then the idea works just as well.
Pro-Tip: It’s never a good idea to depend on only one source of income from your content. If you’re relying heavily on ad revenue, check out this article on Google AdSense alternatives that can make you more money.
What to do With These Product Recommendation Strategies
That’s all for this one, folks.
You just went through a lot of incredible ideas. Now, it’s time to start creating your own campaigns.
You should start creating your own push notification campaigns using PushEngage. PushEngage is the #1 push notification software in the world. Every idea you saw in this article, you can recreate using PushEngage.
Heck, you could even come up with your own ideas. Just in case you need a little extra help, here are a few epic resources to get you started:
- How to Boost Clicks on Your Push Notifications With Curiosity
- How to Personalize Each Push Notification
- How to Stand Out With Rich Media in Your Push Notifications
- How to Reactivate Dormant Push Subscribers
- How to Use Push Notifications to Keep Customers Informed
- How to Use Emojis in Your Push Notifications for Higher Click Rates
- How to Increase Conversions by Creating a Sense of Urgency
So, if you haven’t already, get started with PushEngage today!
