Looking for strategies to grow your app engagement rate?
Finding good ways to increase your traffic, engagement, and sales can be tough. The most difficult part is that push notifications don’t work in the same way as SMS campaigns or email campaigns. The targeting options are different and the messages you can send are shorter than the average tweet.
So, how do you make an impact with your subscribers? If you don’t have a proper plan around your push notification campaigns, eventually your subscribers will stop clicking on your notifications.
In this article, we’re going to check out some epic strategies to increase your app engagement rate that have helped multiple app businesses grow.
Sounds good? Let’s dive right into the good stuff.
Send Mobile App Push Notifications Today!
Push notifications are a super effective, low-cost marketing tool to help you grow your repeat traffic, engagement, and sales on autopilot.
#1. Double Down On Branding
Any marketer worth their salt will tell you that consistency is the key to building a brand. So, your push notifications have to be consistent with your overall brand as well.
One simple strategy to grow your app engagement rate is to use your own domain name to send out push notifications:
That looks so much better than using a PushEngage subdomain:
When people see “globalsolutions.pushengage.com” they connect with the “pushengage.com” part and feel confused almost immediately.
The good news is that this is really easy to fix.
When installing PushEngage, all you need to do is link your PushEngage account to your website from the WordPress dashboard:
By using your own domain name, you are able to send out browser notifications using your own branding.
#2. Manage Your Subscribers Better Using Segmentation
You can ask your subscribers to choose the kind of content they want to see from you using a simple subscription widget. Head over to the PushEngage dashboard and go to Design » Widgets and enable the Subscription Management Widget:
To take things to the next level, you can also allow your subscribers to select what types of notifications they want to receive under Segment Preferences:
If you enable Select All Segments, then your subscribers will get automatically added to all the selected segments by default:
This is an incredibly powerful feature for news sites and blog sites.
You can also create segments for your optins. Head over to your PushEngage dashboard and go to Segmentation to create your own segments:
Check out this article if you need a detailed tutorial on how to create segments.
If you’re looking for even deeper segmentation options, you should use the PushEngage Javascript API. The API gives you access to custom segmentation that goes a long way towards personalization:
You could even connect PushEngage to your CRM to use any pre-built customer segments you already have and use.
#3. Use Automation for Follow-Ups and Campaigns
Automated drip push notifications are like email autoresponders with a better click rate. You can send out an automated series of push notifications to convince and convert casual browsers into paying customers.
Drip push notification campaigns are an extension of segmentation. You can create custom drip campaigns for each segment you create.
Go to Automation » Drip Autoresponder » Create New Drip Autoresponder to create a new drip campaign in PushEngage:
Here, you can create your entire campaign along with delays between each notification:
You can create a bunch of different drip campaigns. This includes:
And more!
Check out our article on automated push notifications for some really creative ideas to refine your strategy to grow the app engagement rate.
#4. Personalize Your Push Notifications
You’ve probably seen push notifications like this one before:
This is a type of personalized campaign that sends you notifications based on your location and some custom attributes such as your name. You can send the same kind of campaign to your subscribers as well.
Phooto used location-based personalization for their push notifications by creating campaigns in local languages. Read the full case study right here. And if you need some more inspiration, you should check out our article on personalized push notification campaigns to work on your strategy to grow your app engagement rate.
#5. Create Sales-Focused eCommerce Campaigns
Running an eCommerce website isn’t easy. There are multiple problems to overcome before you get someone to buy a product online.
You might generate a lot of traffic that never adds anything to their cart. This is called browse abandonment. You can create push notifications to combat it like this one:
And even if your subscribers add a product to a cart, they may not actually buy it. That’s called cart abandonment. Thankfully, you can create campaigns to convert your web visitors from both stages of abandonment using PushEngage.
You can even create other eCommerce push notifications that offer your subscribers some incentive to buy a product that they’re already interested in such as a price drop alert or back in stock alert.
And it’s super easy to do.
Pro-Tip: Check out this article on the best WooCommerce plugins that can help you grow your business in simple, easy steps.
#6. Use Custom Scheduling To Get More Clicks
Timing is a critical factor in improving app engagement rate. Just take this onboarding sequence for instance:
Now, think how weird it would be if you got a halloween offer in February instead of a Valentine’s week offer. Time plays a huge role in many aspects of the same campaign.
Here’s a secret: Most of your competitors don’t know how to make the most of scheduling to get more sales. Intex increased click rates by 312% using drip push notifications and they did it by perfecting their campaign scheduling.
You can schedule push notifications to:
- Get sent in subscriber timezones
- Go out on repeat for recurring events
- Get sent out with delays between two consecutive notifications
And a lot more!
Check out our article on ways to schedule push notifications to make the most of your scheduling options.
#7. Optimize for Conversions Using A/B Testing and Goal Tracking
The only way to grow your business sustainably is to pay attention to the right numbers.
Of course, you’ll want to increase your push notification subscribers but you’ll need to experiment a lot to increase your sales along with it.
The good news is: PushEngage offers Goal Tracking and Intelligent A/B Testing features so that you can grow your business using push notifications. Intelligent A/B Testing helps you test out different ways to convert your subscribers into paying customers.
You can test between images, call to action buttons, titles, and URLs to see what converts best for your campaigns.
Goal tracking keeps you on track with what you want to achieve. You can keep tabs on how much revenue your push notification campaigns are making right from the PushEngage dashboard.
#8. Create Campaigns That Get Triggered By Specific Actions
Imagine having to engage with your entire web traffic to convince and convert each individual one at a time. That’s a complete nightmare, right? Thankfully, PushEngage allows you to create smart triggers that automatically launch push notification campaigns.
The beauty of it is that it’s really easy to set up triggers using PushEngage:
In fact, you can even use some pre-defined triggers to send out drip push notifications. For instance, abandoned cart recovery campaigns can grow your app engagement rate.
Also, if you really want to make things interesting, you can use the PushEngage Javascript API to create custom events that fire off campaigns. This includes any action your web traffic takes on any of your URLs such as scrolling, clicking, and downloading files!
#9. Make Money Even When You Sleep With Offline Notifications
Offline notifications are what separates web push notifications from online push notifications. Offline notifications are push messages that wait for the subscriber’s device to come online to show the messages. This way, there are no deliverability issues.
The best part? You can set up expiration dates and times for each notification so that if it becomes irrelevant or outdated, it won’t confuse the subscribers.
PushEngage uses offline notifications by default for all its push notifications. You don’t have to enable it. All you have to do is set up a push notification with an expiration date.
Do you think that’s cool? Let us know in the comments below!
What to When You Know How to Increase App Engagement Rate
If you’re just starting to explore push notification campaigns, you should get started with setting up campaigns.
PushEngage is the #1 web push notification software in the market. If you’re not sure where to start, you can sign up for the free version. If you’re looking to scale your business with powerful campaigns, though, you should go for one of the paid plans. Or, you can check out these amazing resources to get started:
- How To Add Web Push Notifications to Your WordPress Website
- What Are Push Notifications? A Simple Guide for Epic Results
- Push Notification Cost: Is It Really Free? (Pricing Analysis)
That’s all for this one.
