Guide to using Templates for Push Broadcasts

Creating a campaign from scratch can feel overwhelming. But we’ve got your back! We’ve put together a bunch of templates from different industries and use cases. These templates are designed to make your life easier and save your time.

In this article, we’ll show you how to use these templates to customize your campaigns effortlessly while saving time.

Please log in to the PushEngage dashboard and navigate to Campaigns » Push Broadcasts.

You can then either go ahead and create a new push broadcast from scratch or choose from templates. For that, you can click on Choose From Templates button.

All the templates will open up for you to explore and choose the right campaign. You can search with keywords or choose the campaign category from the dropdown.

You can click on Preview to understand how it would look in various operating systems and browser combinations. Web push campaign appearance depends a lot upon the device and browsers. Here is an example –

If you click on Use Template, the campaign editor will open with pre-filled text as displayed in the campaign. You can move to the audience to choose target subscribers or customize the content per your strategy.

Customizing the Template

You can customize the selected template or send it as it is to your audience.

Editing Campaign Content

The campaign title, message, and URL will be pre-filled. Your site logo will also be added as a notification image. Here are a few things to keep in mind while you start customizing the campaigns –

• You can create any Broadcast message of up to 135 characters (including emojis 😊)
• Add a title of up to 85 characters
• An image of up to 1MB
• Landing URL (192px x 192px) – This URL opens on clicking on the broadcast message.

Campaign Behaviour & Tracking

Notification Duration: You need to set the Duration of all the notifications before sending to avoid overwhelming your subscribers with notifications. This pours your subscribers with loads of notifications and paves the way to increased unsubscribes. You can set the expiry of the notification to a maximum of 28 days.

UTM parameters for Google Analytics Tracking: Adding UTM parameters lets you analyze data in Google Analytics. When you send out notifications, setting up UTM parameters will help to capture the data that populate in GA. You can mention the mandatory fields – UTM Source, UTM Medium & UTM Campaign, as shown in the below example.

Testing Campaigns

A Test send will show you what the broadcast would look like when it is sent to the subscribers. Scroll down & click on Test Send Notification. Make sure that you have Allowed notifications for PushEngage.

Selecting the Audience

You can either send it out to all subscribers, send it to the audience group, or send it to a custom audience.

Sending/Scheduling Options

You can also schedule a campaign or send it to your audience immediately.

That is it; you are all set to use a template and send it to your subscribers.

If you run into any issues, please feel free to contact us by clicking here. Our support team will be able to help you.