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WooCommerce stores excel at offering diverse products but often face challenges with cart and browse abandonment. PushEngage offers an innovative solution, enabling push campaigns that directly engage with your product feed and turning potential losses into conversions with our Woocommerce Integration.
Customers do not have to visit their email inboxes to recover abandoned revenue. They can be online or on any other website and still continue to receive automated alerts.
Before You Start
Here are some things to know before you begin:
- Ensure you have the PushEngage Plugin installed on your WooCommerce store. This guide assumes you already have the WooCommerce and PushEngage Plugin.
- Our WooCommerce integration requires a PushEngage Growth subscription to create a Cart and Browse Abandonment Campaign using our Trigger Campaign feature.
Connecting PushEngage with WooCommerce Store
1. To connect your WooCommerce Store with PushEngage, navigate to the Settings
2. On the Settings Page, navigate to the Integrations Tab
3. Find WooCommerce and click ‘Connect Integration‘
That’s it. Your store is connected, and you can send push notifications for offers and product launches and create segmentation. You can also enable personalized automated campaigns to boost conversions.
Manage Cart and Browse Abandonment Settings
Trigger campaigns are goal-oriented, event-based campaigns. We have an automated Cart & Browse Abandonment Campaign, which is directly integrated with your store’s product feed. We have a start event and a stop event to prevent further notifications from being sent after the intended goal is completed.
Once your integration is complete, you can manage your cart and browse abandonment settings for your WooCommerce Store.
Navigate to Settings » Integrations Tab and under the WooCommerce section.
Enable ‘Cart Abandonment‘ and ‘Browse Abandonment‘ by toggling the switch on.
Choosing Trigger Campaigns
We have the Playbooks for Cart & Browse Abandonment campaigns that integrate with product feed and pull in variables we recommend choosing those and saving the changes.
If you have previously created any trigger campaigns, you can connect those with your Store as well.
Customizing Campaigns
Navigate to ‘Triggered Campaigns’ and add multiple notifications to your campaign.
Specify the delay and conditions for each notification and add fallback variables.
Set Trigger Settings
Under ‘Trigger Settings,’ limit the frequency of notifications to prevent spamming your customers. Here, you can choose a daily or weekly limit. For example, if you have 2 notifications for a daily limit, then add 14 for the weekly limit so that even if people abandon more than 2 products a day, they are not spammed with all push notifications.
You can also add the UTM Parameters for these campaigns so it is easier for you to track in Google Analytics.
After setting up the triggers, save your changes.
Activating the Campaigns
Once you’re satisfied with the settings, activate your triggered campaign.
You can also watch the video tutorials to go through and understand enabling the Trigger Campaigns faster.
You can view the campaign analytics and see the conversion of the goal revenue if it is enabled.
That’s it; you have connected to WooCommerce Integration and enabled Personalized Cart & Browse Abandonment Campaigns.
If in case you run into any issues, please feel free to contact us by clicking here. Our support team would be able to help you.
