Cart Abandonment Reminder

What Are Abandoned Cart Push Notifications?

Abandoned cart push notifications allow you to automatically send push notifications to people who added a product to their cart but didn’t check out. Usually, it’s a simple reminder asking them to buy the products added to their cart.

And yes, it sounds like a simple tactic, but it does work. Keeping your users engaged is a great way to generate new sales and that’s exactly what abandoned cart push notifications do.

You can couple abandoned cart push notifications with a discount available for a limited time only. This gives your subscriber an added incentive to buy the products. You may also want to send them an update telling the user that the products on their cart are about to go out of stock.

Again, it’s a very simple way to get more sales, but it really does work.

If you compare push notification vs email abandoned cart recovery rates, you’ll see that push notifications are 37% more effective.

WickedWeasel gets $2,000 to $4,000 in sales of women’s garments per week strictly from abandoned cart push notifications. They get a 9.58% conversion rate from their campaign.

Read the full case study.

The Charlton Athletic football club gets a 7.17% conversion rate from their abandoned cart campaigns as well. 1.15% of their ticket and merchandise sales come from using push notifications.

Read the full case study.

SuperJeweler got 8% conversion rates using cart abandonment push notification from their 14.68% CTR. They got an overall lift in revenue of 8.2% by using PushEngage.

Read the full case study. 

And we address this because we know how much eCommerce stores like to send out email newsletters. Add push notifications to that mix to get even better results.

Also, this feature can be used for non-shopping websites as well. You can simply send out a notification to re-engage someone who was simply browsing your website and dropped off. 

When Should You Use Push Notifications for Abandoned Carts?

You can set up triggers for push notifications for abandoned carts and for browse abandonment when your biggest challenges are:

• Audience Engagement
• Repeat Traffic
• Incomplete Purchases

On the surface, these three seem like totally different problems and different goals altogether.

The truth is that it ties back to the exact same problem. Most website visitors don’t complete purchases or come back to your website because they’re not emotionally invested in your brand. In other words, they aren’t engaged enough.

Adding abandoned cart push notifications isn’t a direct sales tactic. It’s got way more to do with engaging your audience to an extent where they care about your brand.

In other words, you’ll be able to generate loyal fans who buy your products because they love your brand. Isn’t that the best possible outcome for any business?

The best part is that you can completely automate the process with triggered notifications. Triggers are specific user events or website visitor behaviors that launch a campaign. With PushEngage, you can set up triggers for quite literally anything a visitor could do on a website.

You can even set up custom triggers using the PushEngage Javascript API.

How to Set Up Abandoned Cart Push Notifications

Step #1: Go to the Dashboard and click on Automation.

Step #2: Click on Cart Abandonment.

Step #3: Click on Create Cart Autoresponder.

After this, all you have to do is create the notification or the drip sequence. And that’s it.

How to Measure Abandoned Cart Recovery Rates

If you’re running an eCommerce website, you already know how crippling it can be to see people visit your site, like your products enough to consider buying them, and then…

Crickets. No one comes back to buy the products they added to their cart or their wishlist.

Thankfully, with PushEngage, you can not only set up abandoned cart push notifications, but also monitor how well they’re performing. You can even set goals to your campaign and watch your autoresponders hit those goals.

You can set your own UTM parameters for each campaign or single push notification on PushEngage. If you’re using a third-party analytics tool such as Google Analytics, Firebase, and MixPanel we highly recommend using UTM parameters.

This is what your campaign will show up as on Google Analytics with the UTM parameter:

This is great for agencies who like to use a single tool for reporting. But we recommend using the PushEngage analytics dashboard to measure your results.

Nothing against Google Analytics, but PushEngage analytics are extremely focused and show you only the analytics for your push notifications. This is especially helpful for conversion optimization for push notifications.

The PushEngage analytics dashboard focuses on relevant metrics only. This way, you won’t waste time looking at data that’s never going to be useful for you. You can even see which of your notifications were drip campaigns!

Also, the PushEngage analytics dashboard is pretty flexible and if you’ve ever seen an analytics report before, you’ll know instantly how simple and easy it is to use.

You’ll be able to: 

• See the full funnel in one go; 
• Get the most important numbers such as Traffic, CTR, and CR;
• See campaign-level and notification-level data in one dashboard

Ready? Get started with PushEngage now!