Personalization

What Are Personalized Push Notifications?

Personalized push notifications are exactly what they sound like. They’re push notifications crafted in a way that makes every subscriber feel like it was written exclusively for them. In other words, even automated push notifications feel like a personal message to your subscribers.

It’s simple – you take what you already know about your audience and you send them push notifications based on it. This leads to a much more engaged audience that is happy to buy from you and support your business.

With personalized push notifications, you can send your subscribers content that they find engaging, interesting, and important.

That’s so much better than a random notification about something they don’t really care about, right? If you’re excited about the same things that excite your audience, your subscribers feel like they’re part of a club instead of feeling like they’re being sold a product.

That’s all personalized push notifications are. They’re an elaborate, multi-part story that gets your subscribers to care about your brand instead of searching for the cheapest solution that works somewhat well.

Also, if it helps, the average push notification open rate for personalized notifications is around 15-20%.

When Should You Use Personal Push Notifications?

Personalization is not limited to only one type of marketing campaign. In fact, that’s the top reason why marketers capture so much personal information. Personal push notifications are a great way to improve your CTR and ROI for any campaign. This includes:

• Nudging customers with abandoned shopping carts to buy now
• Welcoming new subscribers with an offer
• Nurturing leads without an expensive sales process and CRM
• Sending price-drop alerts for specific products
• Onboarding customers and walking them through your product
• Sending personalized product and content recommendations
• Confirming reservations, RSVPs, and purchases
• Sending subscription renewal reminders
• Improving audience engagement with returning website visitors
• Sending multi-part courses that help subscribers overcome specific problems
• Retaining unsubscribing users

How to Set Up Personalized Push Notifications

Again, personalized push notifications don’t specifically mean a format or type. So, there are loads of ways to make your campaigns more personalized. Let’s talk about a few time-tested ways to personalize your drip autoresponders:

Make the Most of Subscriber Segments

Create subscriber segments to target people by their browsing habits and behavior. 

A great way to do this is to create a custom segment every time someone goes to a specific URL. This method is really effective for eCommerce sites.

For instance, you can create separate segments of people looking at “pumps” and “stilettos” on an online shoe store for women. It’s a really great way to sell more pumps and stilettos because you can send product recommendations based on browsing habits.

Customize the Push List By Geolocation

Sending geo targeted push notifications is a little bit like setting up a Facebook Ad. The only difference is, you own the list of people you want to send the advertisement to.

Absolutely anyone can use geolocation to personalize their offers. For example, if you’re a salon on a street corner in Manhattan, you can send your push notifications to subscribers in a 10-block radius. 

Send them a limited-time offer for a free bottle of shampoo with their next haircut if you like!

Either way, it’s a very simple way to make people feel like they’re part of a club.

Pro Tip: You can send out scheduled notifications according to subscriber time zones. That’s another neat way to use geo targeting for your push notifications.

Think of the Device Type Before Selecting A Format

This is a slightly advanced tip, but it’s fairly easy to do with PushEngage because you get a free preview of your push notifications.

Here’s the skinny: make sure that you never clutter your notifications with unnecessary details that might distract the subscriber. 

On a phone or a tablet, your notifications could look very different. So, be smart about including too many elements in your push notifications. Also, keep an eye out for how much text gets shown on different devices:

Think: Do you need a multi-action button? Should you use the large image for every notification? How long should your notification message be? Is your notification title click-worthy (not clickbaity)?

If you take a few extra seconds to think about these questions can potentially improve your campaign performance by a noticeable amount.

Create Push Notifications In Local Languages If Possible

Phooto did it… 

And they got an 8.32% CTR on their cart abandonment campaigns because they sent out push notifications in local languages.

Using the subscriber’s native language makes your brand instantly more relatable and engaging. This usually results in higher conversion rates and more subscribers.

Just take a look at how Phooto did it. Read the full case study.

Send Triggered Push Notifications

Personalized push notifications seem way more complicated than they really are.

The simplest way to personalize your messages is to use a trigger to launch your notifications. For instance, if your subscriber was browsing a category page on your eCommerce site and they exited without buying anything, you can trigger a browse abandonment campaign.

Most personal interactions are simply reacting to each other in a conversation and triggers help you achieve that with push notifications. Using PushEngage, you can pretty much target any kind of user behavior under the Sun!

Straight out of the box, you get a bunch of options to trigger automated drip campaigns.

You can customize your entire trigger campaign down to the last detail without using any code:

And set up as many drip push notifications as you want:

And if you need more triggers, you can always create custom triggers using the PushEngage Javascript API.

How to Measure Results for Personalized Push Notifications

Personalization is the key to outstanding, award-winning marketing campaigns.

But there’s also a risk of being too personal. Being too personal is kinda creepy. That’s why we recommend using the A/B testing feature for your push notifications.

At the same time, you’ll also have to measure how your personalized push notifications are performing. The simplest way to do that is to use an analytics tool.

As you’ve already seen, you can set your own UTM parameters for each campaign or single push notification on PushEngage. If you’re using a third-party analytics tool such as Google Analytics, Firebase, and MixPanel we highly recommend using UTM parameters.

This is what your campaign will show up as on Google Analytics with the UTM parameter:

Personalized push notifications are incredibly powerful, though. So, we recommend using the PushEngage analytics dashboard to measure your results.

Nothing against Google Analytics, but PushEngage analytics are extremely focused and show you only the analytics for your push notifications. This is especially helpful for conversion optimization for push notifications.

The PushEngage analytics dashboard focuses on relevant metrics only. This way, you won’t waste time looking at data that’s never going to be useful for you. You can even see which of your notifications were drip campaigns!

Also, the PushEngage analytics dashboard is pretty flexible and if you’ve ever seen an analytics report before, you’ll know instantly how simple and easy it is to use.

You’ll be able to: 

• See the full funnel in one go; 
• Get the most important numbers such as Traffic, CTR, and CR;
• See campaign-level and notification-level data in one dashboard

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