Triggered Notifications

What Are Triggered Notifications?

Triggered notifications are push notifications that get automatically triggered when a certain user event occurs on your website.

So, what exactly are user events and how do they trigger push notifications?

Events are user interactions with content on your page that can trigger an automatic push notification. This includes clicks, scrolls, purchases, and even abandonment!

Think of an exit-intent popup. Exit-intent popups show up only when you try to leave the page, right? Automatic push notifications work in the same way, but they can be triggered by events besides exit intent.

A single page on your website can trigger multiple events based on the subscriber’s interaction. In simpler words, the same page can use multiple triggers to automatically create extremely personalized push notifications.

You can send text, images, abandoned cart products, and recommended products at the exact moment when a website visitor needs to see them. Triggers are also perfect for launching a drip autoresponder sequence.

Drip push notifications are a sequence of notifications that are meant to attract, engage, convert, and delight your customers. So, instead of setting up just one notification that can be triggered by specific behavior, you can set up an entire sequence!

The best part is that triggered notifications are set into motion by how your customers behave. So, they are highly contextual ads when done right and can have phenomenal results.

As we said, you can customize the trigger using the PushEngage Javascript API or use the default Trigger Campaigns straight out of the box. It’s entirely up to you and your comfort zone.

There’s no need for custom code to trigger drip push notifications for a WordPress website anymore. In fact, if you need to set up custom triggers using our Javascript API, you can simply request help from our Customer Success team and we’ll share code snippets with you.

When Should You Use Triggered Notifications?

You can set up triggers for automated push notifications for different visitor intents. The fact that this sort of campaign is entirely intent-based and contextual in nature makes them very flexible. You can create triggered notifications for pretty much any event you like!

More importantly, you can set unique goals that help you stay on track with your key business objectives.

The most popular campaigns include:

• Nudging customers with abandoned shopping carts to make a purchase
• Sending price-drop alerts for specific products
• Welcoming new subscribers with an offer
• Onboarding customers and walking them through your product
• Getting product reviews from verified customers
• Sending personalized product and content recommendations
• Confirming reservations, RSVPs, and purchases
• Sending subscription renewal reminders
• Improving audience engagement with returning website visitors
• Retaining unsubscribing users
• Sending multi-part courses that help subscribers overcome specific problems

Saleduck got a 400% higher open rate using drip push notifications for their online discounts and coupon code website. Read the full case study.

They’re not the only ones. If you’re a soccer fan, you’ll love this next one.

Charlton Athletics (the football club) got a 7.17% conversion rate from their abandoned cart campaigns! They sold more tickets and official club merchandise using automatic push notifications. 

As we said, the level of personalization from trigger campaigns are awesome.

If you own an eCommerce website, you’ll simply love the level of integration you can get with PushEngage. You can check out our deep eCommerce features or dive into how to set up drip push notifications.

That’s up next.

How to Set Up Triggered Notifications

It’s easy to set up drip push notifications on PushEngage. Of course, this next bit is only about setting up drip campaigns for push notifications. 

You can do the exact same thing with email notifications. If you’ve ever used an email marketing software to create a drip campaign before, you’ll see exactly how easy and simple it is to do with push notifications.

Go to your Dashboard and under Automation, click on Trigger Campaign:

Then, click on Create Trigger Campaign.

You can customize your entire trigger campaign down to the last detail without using any code:

And set up as many drip push notifications as you want:

How to Measure Results for Triggered Notifications

Of course, you need to measure how your drip push notifications are performing. To that end, PushEngage has its own Analytics Dashboard. But you can use other analytics tools and plugins such as Google Analytics or Firebase if you want to.

Using PushEngage you can set your own UTM parameters for each campaign. This way, you can track exactly how much traffic, clicks, and conversions each drip campaign is bringing to your website from Google Analytics.

But as we said, you can check the PushEngage dashboard for analytics as well. In fact, we suggest using the PushEngage dashboard for analytics unless you’re really fond of Google Analytics.

The PushEngage analytics dashboard focuses on relevant metrics only. This way, you won’t lose track of what’s most important in an avalanche of irrelevant data.

You’ll be able to: 

• See the full funnel in one go; 
• Get the most important numbers such as Traffic, CTR, and CR;
• See campaign-level and notification-level data in one dashboard

Ready? Get started with PushEngage for free today!