Do you want to drive traffic to the Shopify store? You can do so easily using Push Notifications. In this article, we will show you the exact strategies to boost traffic to your Shopify site.
Shopify is a great platform to create an e-commerce website. You do not have to do anything from scratch. Shopify has got plenty of free and paid theme to choose from. Follow the steps and you can take your online store within a day. Similar to brick and mortar store, you need to have visitors to your website. You have to drive traffic to the Shopify store. The best part of the online site is that you can drive traffic to use Shopify push notifications app. Web push is one of the must-have for Shopify store.
There are apps that enable push notifications for Shopify store. You can install the Shopify Push Notification app in a single click. All the features in the Shopify Web Push Notification app can be activated in a single click. Using web push you can easily drive traffic to your Shopify website. Let’s check out how you can do it.
5 easy ways to drive traffic to Shopify Store using Web Push
Welcome Drip
Whenever a new user subscribes, he/she is a potential lead for your business. You need to keep the new subscriber engaged with the site and nurture them. This is the time you should update user about your website, the products, the reason to purchase and other aspects of your site. Try to make the user familiarize with your website and products/services.
The best part is you can easily automate this entire process. Using the drip feature in web push you can create a welcome drip campaign. You can add a series of push notifications to educate new subscribers about your brand. Below is a sample Welcome Drip you can create for your Shopify Store.
This is the 1st communication with subscribers and very effective. This way you can re-engage with your new subscribers and boost traffic to your Shopify store.
Flash Sale
One of the reasons for people doing online shopping is the discount they get. Easy way to get started is running a Flash Sale. It usually runs for a couple of hours. Since its time-bound, most of the users end up buying something or the other.
For the success of the flash sale, you need to update users instantly about it. If you delay in updating users, the sale will get expired and you may not get the maximum benefit.
Use web push notification to update users about the Flash Sale. Push Notifications will be delivered instantly to the subscriber. This will increase traffic to your Shopify store and so the conversion.
Product Update
As a business owner, you introduce new plans or products from time to time. You want to keep your subscribers updated about the same. For e.g; you have launched a new product on your store. Usually, new product launch leads to an increase in traffic. However, this happens only if your users are updated on time.
Using web push notification, you can instantly update the user about the new product. In case you serve global customers, you can use the Customer Timezone feature. So instead of updating the entire subscriber base at the same time, you can update users according to their local timings when they are most active. This will increase your view rate and traffic to your Shopify store.
Price Drop Campaign
Many times customer wants to buy a product only when available at a lower price. When the product price falls and if you can update user on-time, it will not only increase your traffic but conversions as well.
If you are using the Push Notification app for Shopify, you can create this campaign in no time. Just a single click and the campaign will be activated.
Whenever there is a price drop, the user will instantly get a price drop alert push notification. Seeing a price drop on their favourite product, the chances of the user clicking the notification and coming back to your store is high. This is an effective campaign to drive traffic to your Shopify store.
Inventory Alert Campaign
User comes to your website in search of a product only to find out that the product is out of stock. These leads are potential customers. Once the product is back in stock, update them instantly to increase your conversions.
By enabling Push Notification on Shopify, you can automate the inventory alert campaign. Once activated, the push notification app will automatically send push notification only to those users who had shown interest. This will not only drive traffic but targeted ones, thereby increasing click rate as well as conversion rate.
For every online store, traffic is very critical. However, if you can drive targeted traffic, it can increase your conversions as well. Web Push Notification allows you to drive targeted traffic to the Shopify website. Use the web push app for Shopify and implement the above campaigns. This will surely drive traffic to your Shopify store.
