Do you want to recover lost sale due to cart abandonment in your ecommerce site? Well, you can do so using drip push notification.
Cart abandonment is nothing but a lost sale. However, the best part is that the customer is already convinced about the product but didn’t convert for some reasons. If you can convince the cart abandonment users, the chances of conversion are pretty high. Cart abandonment is a must-have for every ecommerce business.
Push Notification already has the cart abandonment trigger feature. In case you find the trigger campaign to be a little complex, there is another way. You can implement cart abandonment is through Drip. Drip push notification is one of the strong automation features. You can even use the drip feature to create a cart abandonment campaign. In this article, we will show how you can recover lost sale due to cart abandonment in your ecommerce site.
How To Recover Lost Sale Due To Cart Abandonment In Ecommerce Using Drip Push Notification
To set up a drip campaign you need to 1st set the segments.
Step 1: Create segments
Go to PushEngage dashboard->Click on Segmentation. Now click on “+” sign to create a segment.
While creating a segment, you have multiple options:
- On page visit
- Include URL
- Exclude URL
You do not need to select any. Just give a name to the segment and click on create.
Step 2: Code integration
Now you have successfully created the “Cart-Abandonment” segment. When someone adds a product to the cart, they will be added to the Cart-Abandonment segment.
Once they make the purchase, they will be removed from the segment.
For this, you to integrate one line of code on your website.
Cart-Abandonment – To track users, who abandoned their cart, you need to call the below function.
window._peq.push([‘add-to-segment’,’Incart’]);
Call the above function on button click. E.g. you have a button called – “Add to Cart”. When a person clicks on “Add-to-cart” button, this function should also be called. It will add the subscriber to “Cart-abandonment segment.
Cart-Abandonment segment will have all the customers who added the product to the cart but didn’t convert yet.
You need to track users who have converted and remove them from the “Cart-Abandonment” list. Call the below function once payment is done. Usually, it is the payment success page or thank you page.
window._peq.push([‘remove-to-segment’,’InCart’]);
This way the segment “Cart-Abandonment” will only have those people who haven’t completed their transaction.
Step 3: Create a Drip Campaign for Cart Abandonment Segment
The last and important thing is to create a Cart Abandonment campaign in Drip.
Go to PushEngage Dashboard->Automation and go to Drip Autoresponder.
Now, click on “Create Drip autoresponder” to create the campaign.
Follow the below steps to create the drip campaign:
- Name the autoresponder name. Let’s name is “Cart Abandonment”
- Click on Select Audience. Here the audience will be “Cart-Abandonment” segment that we have created above. Select that segment only.
- Add UTM Parameters – By default UTM parameters will be added. However, you should edit and put the right UTM parameters which you will use to track conversions.
- Create Notifications – Create notifications for cart abandonment. You can copy the notifications from cart abandonment templates.
You can set the time when you want to send push notifications to the user. Put some delay of 30 mins for the 1st notification. You can add multiple notifications to the campaign. Add delay for each of the notification.
The notification will be sent automatically to subscribers who are in this segment. Once the customer makes the purchase he will move out the segment and the cart abandonment notification will not go to him.
Cart abandonment is one of the top concerns for most of the ecommerce business. If you want to recover lost sale due to cart abandonment in ecommerce, start using push notification. It’s easy and effective. As per the analysis, cart abandonment campaign in push notification offers 5X higher reach as compared to e-mail.
