Looking for the best push notification marketing tool? You can use push notifications to generate more traffic, engagement, and sales.
Push notifications are a marketing tool that helps you to connect with web visitors even after they leave your website. You can send targeted notifications to your push subscribers and even personalize your notifications for difference customer segments.
But which one’s the best for you?
In this article, we’re going to check out the push notification marketing tools you can use to increase your traffic, engagement, and revenue.
Let’s dive in.
Best Push Notification Marketing Tool
Let’s kick things off by saying that the services and tools on this list may or may not be free. If you’re looking for free push notification apps, you should check out our article on the 7 best free push notification software.
Some of the providers we’ve listed here are trial software, while others have a forever-free plan that you can opt for. But before you do, you should check out our article on push notification cost analysis.
There are some other freemium options such as Firebase Cloud Messaging (FCM), but that’s not really a good option at all. You can read more about why FCM can’t compete with a service provider like PushEngage.
But for now, just take our word for it and jump into the better options.
Now that we have clear expectations, let’s dive right in.
#1. PushEngage
PushEngage is the best push notification marketing tool in the world. And we’re not just talking about the free version. It allows you to connect with visitors after they leave your site with targeted push messages.
PushEngage is our first choice for push notification marketing tools because it’s:
- It’s so easy to use
- Effective on HTTP and HTTPS sites
- Comes with a visual builder which requires little to no coding to set up
- Easily set up fully automated push notification campaigns for any kind of site
- Has multiple options to send personalized push notifications for higher click rates
- Equipped with custom goal tracking, UTM parameters, and advanced analytics
And this is barely scratching the surface. Check out PushEngage’s full list of features before you go any further.
The most incredible part about PushEngage is that it has a forever-free plan that you can try out before making a purchase decision.
That’s good enough to get your business to a point where you can easily afford the paid plans that start at $9/month for 100,000 subscribers.
#2. VWO Push Notification Marketing Tool
VWO (formerly PushCrew) is one of the simplest push notification marketing tools in the market.
It’s very easy to use and VWO’s best feature is triggered push notifications for any custom event on your site.
Triggered push notifications are automated notifications that get sent automatically when a subscriber takes some action on your site. The action could be a link click or even checking out a particular product for a specified amount of time.
To clarify: You’ll need some developer support here because the advanced campaigns on VWO are all based on their API. The segmentation tools and engagement campaigns are pretty limited as well. So, you’re going to need a lot of help in that department.
The upside is that you get detailed analytics, subscriber segmentation options, and A/B testing.
Most importantly: There’s no free version. You get a 14-day free trial (no credit card) and then you get charged $99/month for up to 10,000 subscribers and unlimited notifications.
#3. Webpushr
Webpushr seems to have features from both PushEngage and VWO’s free versions.
The interface is as simple as VWO Engage with the functionality and ease of use of PushEngage. You get advanced targeting and personalization tools along with powerful integrations with WordPress and WooCommerce.
Unlike most push notification plugins, Webpushr gives you full access to all their features on all plans including the free tier. The only restriction is in how many subscribers you can have. The free plan supports up to 10,000 subscribers. So, it’s a fairly good option.
The paid plans start at $29/month for only 50,000 subscribers and the paid plans start becoming a little pricey.
#4. PushAssist
PushAssist is new to the scene but is making quick strides to keep up with the veterans in the space.
PushAssist supports all major browsers, which is a standard feature on all push notification apps. But you also get segmentation tools, push notification scheduling tools, personalization options, and advanced analytics.
Like PushEngage, you can also sign up to be a publisher partner to show ads using push notifications and monetize your blog. PushAssist’s free plan gets you 3,000 subscribers and unlimited notifications.
The only downside is for the free plan is that you can’t get rid of the PushAssist branding from your push notifications unless you buy the Business plan that starts from $25/month for up to 3,500 subscribers.
#5. OneSignal
OneSignal is a popular push notification marketing tool. It’s also one of the oldest vendors in this space. OneSignal is quite similar to PushEngage in a number of ways.
Just like PushEngage, you get powerful features such as:
- Customized push notification optins;
- A/B testing;
- App push notifications;
But these features are not good enough for any serious business because OneSignal lacks severely in targeting, personalization, and automation options. And for the price, we feel that it’s way too little value.
OneSignal offers a very limited free plan that allows you to send notifications to up to 10,000 subscribers, but you won’t get personalization & optimization features. The paid plans start from $12 per month for 1,000 subscribers. But if you’re serious about your growth you’ll need the plan that starts at $114 per month for 5,000 subscribers which lets you use advanced features.
#6. Pushnami
Pushnami is a really great push notification marketing tool if you have a ton of traffic and you’re looking for a way to increase your revenue from your existing content.
Pushnami finds big publishers to partner with and they offer their push notification marketing tool in exchange for sending ads via push notifications. The revenue that these ads make is then split between the publisher and Pushnami.
Like PushEngage, they have active partnerships with advertising platforms such as Taboola and Outbrain to serve relevant ads using push notifications. Unlike PushEngage, Pushnami’s primary focus seems to be big publishers who want a partnership with a push notification app.
Pushnami offers the most dynamic pricing model of all our picks for this article.
You either pay $0.01 per subscriber/month with a discount on a high volume of subscribers, or you pay nothing and become a partner!
#7. Wonderpush
Wonderpush offers all the standard features as the other push notification apps on this list.
What makes Wonderpush so special is its range of eCommerce push notification campaigns. It’s really easy to set up a cart abandonment campaign. And you get options to personalize your push notifications.
you can add unlimited members to your dashboard for simple and efficient marketing.
Like Webpushr, Wonderpush also gives you full access to all their features, but it clamps down on the number of subscribers you can have. You can get a 14-day free trial (no credit cards needed) for their paid plan that starts at €1 per month for up to 1,000 subscribers, then it’s an extra €1 for every 1,000 subscribers after that.
So… it’s a free trial with an extremely simple pricing structure for REALLY expensive push notifications after the trial period.
Final Verdict: What’s the Best Push Notification Marketing Tool?
Hands down, PushEngage is the #1 push notification marketing tool in the market.
As far as features go, there’s very little contest here. PushEngage has a full range of automation, personalization, targeting, and scheduling features that make it a great fit for all kinds of businesses.
If you’re new to push notifications, you should also check out these other great resources:
- How To Add Web Push Notifications to Your WordPress Website
- What Are Push Notifications? A Simple Guide for Epic Results
- Push Notification Cost: Is It Really Free? (Pricing Analysis)
And the best part is that PushEngage is priced in a way that makes it a good fit at every stage of growth whether you’re looking to start, grow, or scale your business. The philosophy behind PushEngage is to empower small businesses to compete with big brands.
So, if you haven’t already, get started with PushEngage today to get to the next level!
