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FTC Disclosure We’re required by law to comply with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.” Additionally, we believe that being transparent with our audience is the right thing … Continue reading
A very effective way of advertising to the customers using a notification is by sending them to the customer in their own time zones. The importance of Timezone is seen particularly if you have subscribers in multiple Time zones. This … Continue reading
UTM parameter enables Google Analytics to tell you where clicks have come from and what campaign directed the clicks to your website. This can analyze regular notifications, A/B testing, and Drip & Trigger campaigns. This can be done on your … Continue reading
PushEngage makes it easy to target your audience based on page visits and the actions they take on the website by sending them personalized notifications. Now, you don’t have to depend only on API and you’re expected to be well-versed … Continue reading
Targeted marketing gives a higher ROI than bombarding the same message to the entire subscriber list. Segmentation is a boon to do just that. When the right set of Audience gets a relatable notification, it is bound to show a … Continue reading
Targeting Rules help you manage the Subscription Optin or Popup Dialogobox on specific pages. You can choose to include/exclude certain pages from the dashboard itself instead of going ahead and removing the code every time. Types of Targeting Rule There … Continue reading
You can collect subscribers on page load by displaying the subscription/permission Opt-in, but there is also an option available to collect subscribers over an element click. The HTML element could also be a button/link or an image. The good part … Continue reading
Do push notification character limits make a difference? Short answer: Yes, it does. You want to make the most use of the advertising space available to you in each notification. At the same time, if you overshoot the character limit, … Continue reading
Looking for an easy way to send a Shopify post purchase survey for your eCommerce store? It’s super easy to send a survey using push notifications and you don’t need any coding or complicated steps. The best part? You can … Continue reading
When building a robust and effective communication strategy using web push notifications, it’s crucial to know the subscription status of your website visitors. This is especially important if you connect your existing database with your push subscriber list. Understanding whether … Continue reading