Web Push Notification Benchmark Data By Region & Industry

Benchmark Report

Introduction

Web Push Notification has proven to be one of the best re-engagement channels. Many online websites have seen a jump in their revenue with different web push campaigns. After working with online websites under different verticals, we analyzed the data to create performance metrics. This Web Push Benchmark report provides you with insight into how you are performing vs. the industry average and helps you improve in your areas of weakness. With this intent, we aggregated data for several months of notifications (currently we do between 3 to 5 Billion push notifications each month), across geographies and industries to put together a benchmark report for you.

The report also highlights the different push notification features which are being used by online websites and their impact.

Benchmark data is based on PushEngage’s customer. For deeper analysis, three geographic regions were identified – the USA, Europe & Asia. The three industries we studied were a) E-commerce b) Media/News/Publishing and (c) Travel.

*None of the customer data or campaign is disclosed in the Benchmark report

Key Takeaway

• Subscription Opt-In – Use single-step opt-in for push subscription. Single-step opt-in can offer up to 20% subscription rate
• Trigger Campaigns – Trigger campaigns like Cart Abandonment, Drip offers the highest CTR as compared to other campaigns.
• Segmentation – Notifications sent to the segment offer higher CTR as compared to notifications sent to all.
• Timing – Subscribers of each industry are active at different times. Depending upon your industry type, you can optimize the send time of your notification.

Region Europe

E-Commerce

Key Findings

• Subscription – 90% of the e-commerce website analyzed is using Single Step Opt-in.
• Trigger Campaigns – Cart Abandonment and Drip Campaigns offers the best CTR across all campaigns.
• Best Timing – E-commerce subscribers are most active during late evening and at weekends.

Travel

Key Findings

• Subscription – Travel website has the highest subscription rate using a single-step opt-in.
• Trigger Campaigns –Travel websites use trigger campaigns the most. The CTR for trigger campaigns is as high as 18%
• Best Timing – Subscribers are mostly active on Thursday and Friday during the afternoon and evening.

Media

Key Findings

• Subscription – The average subscription rate for single-step opt-in is around 7.4%.
• Segmentation – Targeted notifications offer 1.4X higher CTR than regular notifications
• Best Timing – Subscribers are more active at the beginning of the week and late evening

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ASIA

E-Commerce

Key Findings

• Subscription – The average subscription rate for single-step opt-in is around 13%.
• Segmentation – Targeted notification sent to the segment offers 1.3X higher CTR as compared to generic notifications sent to all.
• Trigger Campaigns – Cart Abandonment offers the highest CTR.

Media

Key Findings

• Subscription – The average subscription rate for single-step opt-in is around 13%.
• Best Timing – Subscribers are mostly active during weekdays.

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USA

E-Commerce

Key Findings

• Subscription – The average subscription rate for single-step opt-in is around 16%.
• Segmentation – Targeted notification sent to the segment offers higher CTR as compared to that of total sent notifications.
• Trigger Campaigns – Cart Abandonment and Drip campaigns offer the highest CTR.

Travel

Key Findings

• Subscription – The average subscription rate for single-step opt-in is around 21%.
• Segmentation – Segmented notification offers 1.3X higher CTR as compared to regular notifications.
• Best Timings – Sunday is the best day to send push notification

Media

Key Findings

• Subscription – The average subscription rate for single-step opt-in is around 11%.
• Segmentation – Segmented notification offers 1.3X higher CTR as compared to regular notifications.
• Best Timings – Subscribers are active during 1^st half and late evening of the day.

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About PushEngage

PushEngage is a Web Push Notification platform. It allows the user to send push notification to their subscribers instantly. With PushEngage you can re-engage with customers directly on their desktop as well as mobile browsers. PushEngage is live across 150+ countries and is trusted by more than 10,000+ companies.

Awards and Recognition

PushEngage has been awarded High Performer by G2Crowd consecutively for four times.